I've got some compression stuff from them and Skins. Its great for keeping cool in the summer. Been known to wear it on the building site and periodically dump a spongeful of water over myself. Sure, I look like a complete fruitcake but it's like wearing air conditioning.
Their tshirts and polos in the shops here have definitely changed to accommodate guys with guts tho. I'm not looking for a skin fit tshirt but these things were absurdly loose around the waist. Best part: I was in a retail store called Rebel Sport. And Underarmour was right. The last thing most of the guys in there competed in was a pie eating contest.
KK never bought or even checked their webshops.
Sometimes companies lose their original style and identity to accomodate for more monetary gain, i can understand that, to a degree.